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| 1 |
The Indian Telecom
Industry : Market and Competitive Scenario |
The Indian telecom industry is one of the largest and fastest growing in
the world. The Government's liberal policies have completely
revolutionized the telecom sector. Telecom services are now available at
very low prices, as a result of which the subscriber base has increased
phenomenally. However, the entry of numerous players, the low average
revenue per user and the reducing pace of business growth in recent
years have made the industry extremely competitive, with the possibility
of mergers and acquisitions looming large on the horizon. This project
report will have 5 chapters including executive summary. 1. Introduction
2. Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography
and Questionnaire will be part of the report. This report is not ready
made. It will be a customised product which will be prepared as per the
student's university guidelines and will be delivered in soft copy
within 7 working days. |
Rs. 5000/- |
| 2 |
Indian Premier
League : The Big Brand in Doldrums |
The Indian Premier League (IPL) cricket matches have gone through three
successful seasons during 2008, 2009 and 2010 respectively. IPL has been
modeled broadly after similar leagues in football and other games that
are popular elsewhere in the world. IPL has seen tremendous success from
the commercial point of view. It has also helped to a great extent in
creating excitement and interest in the game of cricket in India.
However, some recent controversies related to procedural and financial
improprieties have marred the image of the IPL brand. This case study
takes a look at the positive and negative dimensions of IPL and offers
scope for debate and discussion. This project report will have 5
chapters including executive summary. 1. Introduction 2. Literature
Review 3. Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire
will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7
working days. |
Rs. 5000/- |
| 3 |
Brand Renewal :
Rejuvenating and Rekindling Interest in the Brand |
Periodic brand renewal helps to keep a brand young and vibrant. Years
may pass, but how healthy and energetic a brand remains, depends not on
its age, but on how it is perceived by the consumers. Brand renewal
helps in giving a fresh lease of life to a brand, which has reached a
point of stagnation or decline. A brand may be renewed or rejuvenated
through various means _ by providing a new zing to the product's
features, or by making changes to the packaging, logo, advertising and
so on.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology
4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report.
This report is not ready made. It will be a customised product which
will be prepared as per the student's university guidelines and will be
delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 4 |
Apparel Retail Industry Profile:
India.Viewers' Recall of Products and Brands Advertised During the
Telecast of IPL Matches |
This study is based on a survey carried out in Navi Mumbai among those
who had viewed IPL matches on television during the third season in
April-May 2010. It is primarily an advertising research and tries to
identify the products and brands most often recalled by the viewers,
among those advertised during the telecast of IPL matches. It also
explores related issues such as influence of the advertisements on the
buying decision, interest in watching IPL matches in multiplexes without
the ad breaks, etc.This project report will have 5 chapters including
executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and
Conclusion. References/Bibliography and Questionnaire will be part of
the report. This report is not ready made. It will be a customised
product which will be prepared as per the student's university
guidelines and will be delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 5 |
Application of Michael Porter's
Five Forces Model to the Indian DTH Television Industry |
The Five Forces Model
of Competition was postulated by Prof. Michael Porter of Harvard
Business School in 1979 for analyzing an industry's competitive
environment and responding to the same with appropriate strategies. This
report applies the same to the Indian Direct-to-Home (DTH) television
industry.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology
4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report.
This report is not ready made. It will be a customised product which
will be prepared as per the student's university guidelines and will be
delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 6 |
Prospects for Biometrics in Indian
Retail |
Biometric technology
has made considerable inroads in the retail sector in developed
countries, particularly for making payments against one's purchases. The
technology is being used as a solution for mitigating a variety of
frauds, especially those related to identity theft. The Indian retail
sector too offers tremendous potential for the beneficial use of this
technology. The Unique Identification Authority of India's move to use
biometrics has given a strong fillip to this technology in India. This
report offers a preliminary assessment of the potential role that
biometrics can play in the Indian retail sector.This project report will
have 5 chapters including executive summary. 1. Introduction 2.
Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography
and Questionnaire will be part of the report. This report is not ready
made. It will be a customised product which will be prepared as per the
student's university guidelines and will be delivered in soft copy
within 7 working days. |
Rs. 5000/- |
| 7 |
Controversies Regarding Bollywood
Films : A New Publicity Tool? |
Promotion is one of
the four components of the marketing mix. And publicity in turn is one
of the elements of promotion. Publicity is a form of marketing
communication where the message appears to come from the medium itself
and not from the marketer of the product or service. Marketers would
normally try to elicit positive publicity in order to build goodwill
among the target segments. However, several recent instances suggest
that negative publicity related to controversies associated with some
Bollywood films have worked strongly in their favor. The timing, context
and content of the controversies also make one wonder whether
controversies are being engineered as an indirect tool for promoting the
films.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology
4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report.
This report is not ready made. It will be a customised product which
will be prepared as per the student's university guidelines and will be
delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 8 |
Successful Selling of Insurance
Products: Challenges and Strategies |
Insurance is probably
the most misunderstood and perhaps also the most avoided offering among
the entire gamut of financial products. This is for the simple reason
that it addresses a negative emotion _ fear, i.e., the fear of loss of
life, health or property. In the light of this background, this report
deals with the challenges and strategies of selling insurance
products.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology
4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report.
This report is not ready made. It will be a customised product which
will be prepared as per the student's university guidelines and will be
delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 9 |
Out-of-Home Advertising: Catching
Customers on the Move |
With increasing
fragmentation of traditional advertising media and growing resistance
among consumers to the bombardment of advertisements they are faced
daily, marketers are compelled to constantly explore new avenues to
increase their chances of being seen and heard by the target audience.
Out-of-Home (OOH) advertising comes to the rescue of marketers with its
innate ability of being economical, effective, accessible and
interactive. This report explores the relative merits of this medium and
provides several recent examples of its effective and innovative
usage.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology
4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report.
This report is not ready made. It will be a customised product which
will be prepared as per the student's university guidelines and will be
delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 10 |
Indian Automobile Industry:
Zooming into the Limelight |
The Indian automobile
industry is the ninth largest industry in the world and is growing at a
very fast pace. Many international players have entered India, both to
cater to the domestic market and also to use India as a manufacturing
hub to meet the demand in other countries. This article adopts a
positive outlook and takes the view that the Indian automobile industry
is headed for very bright days in the years ahead.This report explores
the relative merits of this medium and provides several recent examples
of its effective and innovative usage.This project report will have 5
chapters including executive summary. 1. Introduction 2. Literature
Review 3. Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire
will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7
working days. |
Rs. 5000/- |
| 11 |
Technology Trends: Database
Marketing |
Database marketing
plays an important role in the modern business world. As market changes
accelerate and the cost of technology declines, more industries and
companies are adopting database marketing. Database marketing helps to
effectively use data about consumers to sell one's products and also
maintain continuous relationship with them. Many marketers outsource the
collection of consumer data and also carry out data marketing
activities. Several service providers have emerged to meet this
requirement. This report explores the relative merits of this medium and
provides several recent examples of its effective and innovative
usage.This project report will have 5 chapters including executive
summary. 1. Introduction 2. Literature Review 3. Research Methodology
4.Data Analysis and Interpretation and 5. Discussion and Conclusion.
References/Bibliography and Questionnaire will be part of the report.
This report is not ready made. It will be a customised product which
will be prepared as per the student's university guidelines and will be
delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 12 |
Google Goggles: A Revolution in
Visual Search Technology |
Technological
revolution in telecommunications and the Internet have led to dramatic
changes in the way services can be provided to consumers and businesses.
This report discusses Google Goggles _ the new visual search technology
introduced by Google, which enables searching based on visuals, using
mobile phones having cameras and Internet browsers. It also brings to
light how this technology can be a potential tool for businesses to
reach out to their prospective customers. This report explores the
relative merits of this medium and provides several recent examples of
its effective and innovative usage.This project report will have 5
chapters including executive summary. 1. Introduction 2. Literature
Review 3. Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire
will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7
working days. |
Rs. 5000/- |
| 13 |
Brand Positioning: Prerequisite
for Success in the Indian Market |
Positioning of brands
in the minds of consumers is becoming an important determinant of market
success. Does the consumer recognize and recall your brand? Has the
brand been positioned in the right way in the minds of the consumers? Is
it seen as synonymous with its product category? These are some
questions which need to be answered by all marketers who wish to make a
mark with their brands.This report explores the relative merits of this
medium and provides several recent examples of its effective and
innovative usage.This project report will have 5 chapters including
executive summary. 1. Introduction 2. Literature Review 3. Research
Methodology 4.Data Analysis and Interpretation and 5. Discussion and
Conclusion. References/Bibliography and Questionnaire will be part of
the report. This report is not ready made. It will be a customised
product which will be prepared as per the student's university
guidelines and will be delivered in soft copy within 7 working days. |
Rs. 5000/- |
| 14 |
Sports Lifestyle Products:
Emergence of a New Category |
The Indian
subcontinent has become the most desirable destination that no
international marketer can afford to ignore. However, the diversity and
uniqueness of the market makes it a tough nut to crack. In an
environment characterized by intense competition, the early detection of
emerging trends has become critical for survival. Sportswear
manufacturers are realigning their strategies, taking advantage of the
largest youth population in the world and increased brand consciousness.
This article looks at the strategies adopted by major sportswear brands
and the trends contributing to their changed outlook. This report
explores the relative merits of this medium and provides several recent
examples of its effective and innovative usage.This project report will
have 5 chapters including executive summary. 1. Introduction 2.
Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography
and Questionnaire will be part of the report. This report is not ready
made. It will be a customised product which will be prepared as per the
student's university guidelines and will be delivered in soft copy
within 7 working days. |
Rs. 5000/- |
| 15 |
Marketing of Banking Services |
The competition may
be intense, yet there is room for everyone. Even today, after nearly 63
years of independence, about half the Indian population does not have
access to banks. And with rising income levels, the growth potential for
banking services is immense. However, in the face of increasing
competition, the survival and growth of a bank largely depends on its
overall efficiency. Naturally, technological and managerial developments
that have impacted the marketing of banking services have to be duly
considered and adopted. This project report will have 5 chapters
including executive summary. 1. Introduction 2. Literature Review 3.
Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire
will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7
working days. |
Rs. 5000/- |
| 16 |
Marketing of Services in Rural
India: A Fortune Yet to be Discovered |
This report explores
the current scenario with regard to four important services in rural
India, namely telecom, insurance, banking and postal services. For many
years, these services were provided almost exclusively by the
government, with a social objective. Even to this day, basic postal
services are the monopoly of the government. The private entrants into
telecom, banking and insurance services are required to meet certain
obligations towards catering to rural areas. But they are lagging
behind, as the rural market is not as attractive as the urban market at
present. However, things could change with urban markets getting
saturated and rural markets becoming more viable. This project report
will have 5 chapters including executive summary. 1. Introduction 2.
Literature Review 3. Research Methodology 4.Data Analysis and
Interpretation and 5. Discussion and Conclusion. References/Bibliography
and Questionnaire will be part of the report. This report is not ready
made. It will be a customised product which will be prepared as per the
student's university guidelines and will be delivered in soft copy
within 7 working days. |
Rs. 5000/- |
| 17 |
Strategic Dimensions Behind the
Apple iPad |
The Apple iPad was
launched on April 3rd this year. It is described by many as the product
launch of the decade. This article takes a detailed look at the
strategic and product development dimensions pertaining to this unique
innovation. It also unfolds a logical argument through systematic
analysis based on strategic management concepts, that leadership rather
than industry, company or strategic move, should be the unit of analysis
for gauging future profitability. This project report will have 5
chapters including executive summary. 1. Introduction 2. Literature
Review 3. Research Methodology 4.Data Analysis and Interpretation and 5.
Discussion and Conclusion. References/Bibliography and Questionnaire
will be part of the report. This report is not ready made. It will be a
customised product which will be prepared as per the student's
university guidelines and will be delivered in soft copy within 7
working days. |
Rs. 5000/- |
